"During breastfeeding: For the soothing relief an effective treatment of sore nipples, soften a pea-sized amount of Lansinoh® HPA® Lanolin between fingers and apply over the whole area of sore or damaged skin after every feed or as neeed. If the skin is cracked or damaged, a thick layer of Lansinoh HPA Lanolin enables faster relief than not treating. Sore and damaged nipples commonly indicate a problem with the way the baby attaches to the breast when feeding. If the problem persists, seek help from a breastfeeding specialist. During pregnancy: To condition the nipples prior to breastfeeding, apply twice daily to ease dryness and promote healthy, supple skin. This is a personal care item and should be used by one individual only. If squeezing ointment from the tube is difficult warm the tube by massaging between hands."